I’m working on a marketing discussion question and need guidance to help me understand better.

What are the common problems associated with the marketing research report? When performing a market research study, we carry our own biases on how we would like the results of the study to occur. What would be an example of these biases? How should the market researcher address these biases when performing the market research study? Should these biases be addressed in the final market report and presentation and if so, why and if not, why not? Integrate a biblical worldview.