OMM 615 Ashford University Online Chapter 6 Consumer Promotion Paper

Question Description

I’m working on a marketing writing question and need a sample draft to help me learn.

Select one product. In a two- to four-page paper (excluding the title and reference pages), describe seven different types of consumer promotions from the twelve shown in Table 6.2 of the text and assess how each of the seven types would be applied to your product. Determine which strategy is the most effective and explain why.

The Consumer Promotions paper

Must be two- to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style 7th Edition
Must include a separate title page with the following:
- Title of paper
- Students name
- Course name and number
- Instructors name
- Date submitted
Must use at least two scholarly sources in addition to the course text. Chapter from book is attached.
Must document all sources in APA style as outlined in the University of Arizona Global Campus Writing Center.
Must include a separate references page that is formatted according to APA style 7th Edition
Textbook for class is this: Ogden,J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, publicrelations, and more. San Diego, CA:Bridgepoint Education, Inc.

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