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1. Your company president has decide to restructure the firm to make it more market oriented. She is going to announce the changes at an upcoming meeting. She has asked you to prepare a short speech outlining the general reasons for the new company orientation. What is the outline you prepare?
2. After graduation, you decide to take a position as the marketing manager for a small manufacturer of snack foods. The company, Shur Snak, is growing, and this is the first time that the company has ever employed a marketing manager. As such, there is no marketing plan in place for you to follow. Outline a basic marketing plan for your boss to give her an idea of the direction you want to take the company.
3. It is sometimes said that ethics hold a person to higher standards than laws. Explain.
4. Your company president has decided to restructure the firm to make it more market oriented. She is going to announce the changes at an upcoming meeting. She has asked you to prepare a short speech outlining the general reasons for the new company orientation. What is the outline you prepare?
5. A friend of yours agrees with the adage “People don’t know what they want—they only want what they know.” Write your friend a letter (1 page) expressing the extent to which you think marketers shape consumer wants

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