Eco – Ikea Case Study
Read Closing Case IKEA Entering India, Finally! (attached). Give responses to the following:
? What do you think are the attractions of India to IKEA?
? Why did the company choose Hyderabad as the location for its first store opening?
? What are the biggest challenges IKEA faces in growing its Indian operation?
? IKEA entered India by establishing a wholly owned subsidiary. Why do you think the company chose this entry mode over other entry modes, such as franchising the IKEA concept or a joint venture?
Need 4-5 pages. Include peer-reviewed citations, introduction and conclusion.
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