A major university would like to improve its tarnished image following a large on-campus scandal.
A major university would like to improve its tarnished image following a large on-campus scandal. Its marketing department develops a short television commercial and tests it on a sample of n = 10, the first ten students who entered a housing commons area who agreed to participate. Attitudes about the university are measured with a short questionnaire, both before and after viewing the commercial. Attitudes were on a scale of 0 20, which higher numbers reflecting better attitudes. Use the provided data to examine whether the commercial improved the universitys image. The data are as follows:
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