Explain three relationship traps and how to avoid each. List five of the forces that influence B2B customers’ purchasing behavior.

Please answer these two questions from Chapters 4 and 5:

• Explain three relationship traps and how to avoid each.
• List five of the forces that influence B2B customers’ purchasing behavior.
  • Are these the same for consumers?  If there is a difference, explain why you think it exists.

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